Advertising
Ben & Florentine
A 30-second TV campaign built around the concept of the broker who works hand in hand with clients, showcasing Proprio Direct’s refreshed brand image. The message was developed in both French and English versions, and extended into 6-second capsules optimized for digital platforms — in 1:1, 16:9, and 9:16 formats. A production where strategy, storytelling, and art direction come together to highlight the closeness at the heart of the brand.
Credits
Born From a Collective Vision
Nouvelle image de marque
Dju Design
Concept
Agence Frank
Production
Winifred
Réalisatrice
Marjorie B. Larouche
DOP
Nicolas Poitras-Gamache
Direction artistique
Rebecca Dory
Costumes
Janet Campbell
Post-Production
Winifred
Colorisation
Post-Moderne
Son
Studio Edgar
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